What is Upfluence?
Upfluence is a platform that allows brands to manage their influencer marketing campaigns, discover and manage influencers, and measure their success.
Upfluence provides three main tools: a large database of vetted influencers; organic influencer identification and influencer identification through eCommerce integrations.
With Upfluence, brands can keep track of all of their relationships with influencers; manage payments to influencers; and measure campaign results in one platform. This end-to-end platform makes scaling influencer marketing easier than ever before.
Key Features
- A large database of vetted influencers
- Campaign Management
- Influencer identification through eCommerce integrations
- Automated, real-time reporting
- Single platform for managing all influencer relationships
- Built-in payment processing system.
- Integrated with other email, marketing and automation tool
Finding Influencers is a breeze
Upfluence provides all of the tools you need to identify and work with influencers. They help you find them in your client base (website or point of sale (POS), or in their database of influencer profiles.
Identify organic Influencers
Find influencers who already love your brand with Upfluence’s native integrations and find influencers talking about your brand with their social listening technology. With the help of Upfluence, you can find and engage with influencers who have already demonstrated an interest in your brand. This will help you reach new audiences, build relationships with key players, and get more people talking about you.
Vetted influencer database
Find the best influencers to work with. Use one of the most advanced influencer search tools to filter your search by keyword, social platform, engagement rates, audience size and more. And if that’s not enough, they’ll recommend even more relevant influencers by using AI algorithms.
Influencer list
Build as many influencer lists as you want. Create separate lists depending on your campaign strategy and objectives. You can download them in CSV or Excel format to share with third parties.
Import your own list
The Upfluence platform allows you to import lists of creators straight away and then add them to your campaigns. Import your previous influencers, and use the Upfluence Google Chrome extension to add new influencers as they come along.
Import your own list
Upfluence’s Influencer Audience Insights tool allows you to analyze influencer statistics and audience demographics. Analyze performance metrics on Instagram, YouTube, TikTok, Twitch, and more. Make data-based decisions.
User experience
The platform has been designed with a user-friendly interface so that anyone can easily use the tool. It also offers intuitive reporting tools and data analytics to help brands better understand influencer relationships and campaign results.
Overall rating
Overall rating-
Ease of use8/10 Very good
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Features8/10 Very good
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Support7/10 Good
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Value for money4/10 Passable
Like
- The platform is easy to use and offers a simple user interface.
- Easy to find influencers. There’s a wide variety of influencers to choose from based on industry, audience size and type of content they post.
- Easy to manage influencers. It’s easy to work with influencers directly through the platform without having to go back and forth via email.
- Chrome Extension is a time saver
- Whitelabling option available
- Support is responsive
Dislike
- Not many micro influencers registered on the system
- Demographics of influencers are primarily from the US
- Pricing is too expensive for most startups and small businesses.
- No short term contract. You're locked in to a 6-12 month contract
